Why Branded Workwear Works!

Published by Robin Koffler on 6th October 2015

Branded Corporate Clothing

Successful brand recognition is one of the main reasons promotional merchandise is so popular. Getting your brand in-front of those that matter, in a way they won’t forget, is how large businesses achieve brand loyalty. Branded apparel can have a huge impact on any type of business. The opportunity to get your brand seen in front of large crowds is endless. Any time the business logo and name are put out into the world, the company has a powerful marketing break. Put the business name and logo onto apparel and you can increase brand awareness and promote your business wherever you go!

The importance of a brand identity is immense. If you examine the purpose of most branding strategies it’s clear just how effective corporate clothing is in establishing an effective brand identity to the public. It’s a common practice amongst leading corporations worldwide, to create company clothing designed around their branded marketing material, thereby increasing brand identity. Take large organisations, you can say without thinking to hard that you are familiar with the Asda lime green shirts and UPS head to toe old school postman uniform. This association to their companies colour and logo is exactly what large companies want to achieve. An established brand or corporate identity becomes recognisable, then somewhat unforgettable for consumers.

How your company presents itself to the public is extremely important when ensuring you make that lasting impression. Corporate clothing can have an impact on your in-house workforce, which can spill into company branding objectives. Team spirit is in fact a natural result of corporate clothing and by having a workforce with a high level of team spirit, you’re company will benefit from departmental interactions. Implementing a companywide corporate uniform policy, you’ll provide your workforce with professionalism, responsibility and authority. This will lead to consumer trust and security within the company/consumer relationship.

Corporate wear worn by employees when serving clients on shop floors, offices and many other work environments shows how you care for you companies image and assembly. Providing employees with branded apparel as a great way to unite the team as matching uniform give everyone a sense of unity. Having a workforce that displays the professional attitudes of your company will provide consumers with additional understanding of the core values within the company. It is also through branded employee clothing that increase the company experience for consumers especially within retail based companies. On entering a store customers are able to consistently see your company’s branding elements at every point of employee/consumer interaction, creating familiarity, continually pushing brand exposure to a maximum level.

Branded clothing doesn’t just stop at your employees. Getting your name out to the public can be done through your customers. Branded apparel is a great way for customers to share their interest and enthusiasm about the company. A great way to make a profit whilst receiving brand exposure is by selling or giving away clothing with your brand on it and the company’s biggest fans will instantly become walking brand ambassadors for the company’s products and services.

For more information see our great range of corporate clothing or call us on 0800 158 3080.

Written by Dawn Koffler.

Posted in Clothing