Custom Designed Bespoke Promotional Items For Marketing Campaigns

All promotional items are customized in one way or the other. Unless they are supplied as plain stock merchandise, the application of a logo and imprint makes them unique to that client. What can we do for a client if they want a promotional item to be fully bespoke and made exactly to their specification and design? Well this is where our complete bespoke design and manufacturing service comes in.

There are certain promotional items within this special collection that lend themselves to bespoke design and manufacture. We work closely with their manufacturers and design teams to get the right bespoke items for a promotional campaign.

The process starts with a discussion and the generation of a design brief which we can then discuss with the manufacturer. Often the customization is one of the outer packaging and container. This is often the case with a electronic gadgets like flash drives where a client may want one made in the form of their logo. At other times it is the entire product that is redesigned. This is the case with a stress shape. The most classic one we have delivered as a bespoke promotional item is a speed camera. The client sent an actual speed camera to our office to be 3D-modelled. We were then able to send this to the manufacturer to generate a mold. Chocolates and sweets are other items that can be made-to-order as is clothing where a client may request a certain change to the standard product such as an extra pocket for example.

Clients will often ask if a bespoke promotional item costs more than a standard product. The answer lies in the particular product-type and its customization and manufacturing run. The most cost will often be associated with the mold or ‘jig’ required to produce the item, as this will be unique to the client. After that the pricing is very much volume dependent.

Air Fresheners (Tack)

Air Fresheners (Tack)

from £0.54 each. Details >>

Aqua Bookmaks

Aqua Bookmaks

from £0.83 each. Details >>

Arena Cups

Arena Cups

from £0.49 each. Details >>

Bus Stress Shape

Bus Stress Shape

from £1.10 each. Details >>

Dawson Fleeces for Men

Dawson Fleeces for Men

from £12.08 each. Details >>

Dual Mug Spoon Sets

Dual Mug Spoon Sets

from £2.50 each. Details >>

Freshers Packs

Freshers Packs

from £1.93 each. Details >>

Frog Bookmarks

Frog Bookmarks

from £0.27 each. Details >>

Target Marketing With Unique Merchandise

IPM Logo

The Institute of Promotional Marketing is all about promoting excellence from the agencies that create amazing promotional campaigns to the fulfilment houses that deliver them. Promotional merchandise distributors like us also play a part in this process by being able to deliver unique bespoke promotional items for the campaigns.

We work with creative agencies and the sales and marketing teams within client organisations to help to them select the right promotional items for their campaigns. When they want to go down the bespoke route we provide a full project management service that starts with the final delivery date to the fulfillment house. From this we can work back to ensure that there is sufficient time to manufacture the merchandise and agree on the final design of course.

Bespoke items can take longer than the selection of standard merchandise and the decision-making can be more complex. However, the benefits are worth it. Knowing that no other company or organisation will have the same promotional items or be able to use your design can give a company a big competitive advantage. To hold onto this it is not unusual for a company to look into registering the design and copyright.