How to Reduce Promotional Waste

Published by Dawn Koffler on 24th October 2012

Did you know that your promotional methods may be leading to a large amount of waste? The truth is a number of classic promotion methods aren’t green. Whether it’s fliers or promotional gifts no one wants, your business could be hurting the environment. Thankfully, there are a number of ways to prevent promotional waste.

Know Your Target Audience
You must know your target audience. Not only does this ensure you bring in more customers, but it also ensures that your marketing efforts don’t go to waste. More importantly, it also ensures you don’t waste money on promotional efforts that fail.

Choose ECO Friendly Giveaways That Make Sense in Your Field
One mistake businesses make is to purchase promotional gifts that don’t fit their market. What this means is they might give away screwdrivers to customers buying clothing. That just doesn’t make sense and can lead to waste. Instead, you want to choose items customers will want. For example, if you’re selling cookware, you may want to give away promotional aprons.

Opt for Useful Environmentally Friendly Gifts
Another way to prevent promotional waste is to offer useful gifts. What this means is to use promotional gifts that everyone can use. It might be an umbrella or a t-shirt. Regardless, when you choose useful gifts, people are less likely to toss them in the trash.

Find Greener Promotional Methods
You also want to consider your promotional methods. For example, instead of handing out fliers, why not invest in a billboard? You could also take your promotional methods online and purchase ads on prominent websites, such as Facebook.

Purchase Reuseable Banners
Reusable banners can save your company thousands of dollars. Best of all, this is a green promotional method. You can purchase some great banners through the Promotional Gifts Store that get installed outside your business and blow in the wind. These Bowhead Banners come with a 5-year warranty and are sure to catch the customer’s eye.

Don’t let your business contribute to the earth’s waste problem. Instead, look for greener methods that produce less promotional waste. Not only is this great for the environment, but it can prevent a lot of wasted money as well. At Redbows we have an amazing range of eco friendly gifts suitable for a wide range of eco promotions.

Written by Dawn Koffler.

Posted in Specialities, ECO

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