Promotional Gifts Store Blog

The Redbows Blog provides useful information and advice a wide variety of promotional gifts and marketing related topics. We try to provide useful information and guides that will help you select the right merchandise and products for your promotions.

The content for this blog and our website is provided by Dawn Koffler whose Google+ profile can be viewed on Google. Please let us know if you have any topics or products that you would like Dawn to cover for you.

Dawn Koffler

Dawn Koffler, Managing Director
Contact dawn@redbows.co.uk or call 0800 158 3080

A full RSS feed is also available.

A Sweet Approach To Successful Content Marketing

published by Dawn Koffler on 5th August 2015

Marketing has changed a ton in the last five years. Social media’s power to drive campaign success into uncharted territory has resulted in a massive shift in content marketing. The accessibility of social Media has allowed companies to get their brand out to a large audience of people without even having to spend a penny in the process but going back to basics with promotional gifts, the success rate is still as ever prominent but why?

Posted in Sweets

Promotional Plants and Seeds That Keep On Giving

published by Dawn Koffler on 18th June 2015

Inspire your client’s and give a promotional gift that will keep on giving. What better method to show your customers that you care than giving a plant based theme which also gives back to the environment. Inspire your client’s on a daily basis and let them watch your gift grow. Everyone remembers who gave them a gift they love.

Posted in ECO

Spring Forward With A Golf Challenge For Your Clients

published by Dawn Koffler on 3rd April 2015

With summer fast approaching many golfers are dusting off their clubs and heading onto the courses. Golf is great sport for networking and for companies and organisations, golfing events provide a super branding opportunity. If you are thinking about holding a golfing tournament, here are a key tips from Redbows that could help your event.

Posted in Sports

Adding Value Through Bespoke Promotional Goods

published by Dawn Koffler on 27th March 2015

The promotional goods industry is one where standardisation and technology have been applied to smooth processes, on-line ordering and reduce costs. The problem these days is that there is still a need for bespoke goods to meet a specific client brief and marketing campaign.

Posted in Giveaways

Finding The Right Promotional Goods Supplier

published by Dawn Koffler on 28th February 2015

The world of promotional gifts is one where you can buy similar goods from a wide selection of suppliers. In the old days, you would find a promotional gifts supplier through the yellow pages. Today it’s all about the internet, networking and social media marketing.

Posted in Giveaways

What Makes Great Marketing?

published by Dawn Koffler on 25th January 2015

The right message, reaching the right audience, and at the right time. Is marketing that simple? At Redbows we believe that marketing should be simply. If it is you reduce all the scientific mumbo jumbo down to its simplest explanation.

Posted in Chocolates

Using Power Banks For Mobile Phone Promotions

published by Dawn Koffler on 13th January 2015

Power Banks are one of the ‘hottest’ products within the promo industry. Power Banks branded with your logo tick all the right boxes when it comes to marketing your company.

Posted in Gadgets

Preparing Your Promotional Marketing For The Year Ahead

published by Dawn Koffler on 27th December 2014

Starting a new year for traditional marketers is all about the Marketing Audit and a review of what went well with last year’s marketing plan. It’s about looking at the Gap Analysis between objectives and results to identify learning opportunities and to review how well your promotional strategy has performed.

Posted in Gadgets

Are You Celebrating Promotional Products Week With Redbows?

published by Dawn Koffler on 11th September 2014

Every year the BPMA (British Promotional Merchandise Association) organises an even called Promotional Products Week #PPWeek in celebration of our industry and to help further the message that marketing merchandise works.

Posted in Exhibitions and Fairs

Is It Time To Use A Twitter Hashtag?

published by Dawn Koffler on 3rd September 2014

If you’re looking for that competitive edge when it comes to your next promotion consider printing a campaign related hashtag. Put simply the Hashtag is a simple keyword rich phase with a ‘#’ at the start of it and no spaces. What the hashtag does it help Twitter form an instant index of related Tweets from the entire Twitter universe and user base.

Posted in Exhibitions and Fairs

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